Bandhan Mutual Fund Paves the Way Forward with New Brand Tagline - 'Badhte Raho'
Bandhan Mutual Fund unveiled its new brand tagline - 'Badhte Raho', an invitation to enrich life. The tagline was derived based on the insight that financial security empowers us to live life to the fullest and ‘Badhte Raho’ encapsulates this philosophy by encouraging everyone to celebrate every joy, face challenges confidently, and embrace the continuous journey of progress. In sync with the vibrant spirit, the refreshed visual design language amplifies the dynamism of the flame in the logo, symbolizing innovation, challenging the status quo, and embracing a playful and energetic approach to wealth management.