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Airtel Payments Bank collaborates with Noise and Mastercard to unveil A New Way To Pay

20 March, 2024 08:15 PM

Chandigarh:  Airtel Payments Bank collaborated with Noise, India's leading smartwatch brand, and Mastercard, a global technology company in the payments space, to unveil A New Way to Pay. The entities have come together to launch the Bank’s Airtel Payments Bank Smart Watchaimed at revolutionizing contactless payments, to redefine and make contactless payments accessible to a larger consumer base. Bringing the power of, Tap and Pay to every wrist, the initiative will empower users to unlock the full potential of smart wearables and democratize convenient financial solutions, enabling users to stay ahead of the curve and enjoy the benefits of the future of payments.

 These smartwatches, developed by Noise and enabled by Airtel Payments Bank will boost Tap and Pay capabilities, and enhance the experience for users by bringing the convenience of contactless payments through the smart wearables. The smart watch will empower Airtel Payments Bank’s customers to do more with their wearable, making it a one-stop solution for their daily lifestyle needs. The new smart watch is now available to be purchased at INR 2,999.

 Customers who have a savings account with Airtel Payments Bank can purchase this smart watch from the Airtel Thanks App. Customers who are new to the bank can order the smart watch immediately by opening a bank account digitally on Airtel Thanks App. They can then activate the watch by linking it to their savings bank account via the Thanks App in just one minute. Once linked, users can immediately commence making payments by simply tapping the watch on Point of Sale (POS) machines with the Tap N Pay facility. A customer would be able to make payments between INR 1 to INR 25,000 per day using the Airtel Payments Bank Smart Watch.


The smart watch has been conceptualized and meticulously crafted by Noise, India’s leading smartwatch brand, celebrated for offering a perfect synergy between state-of-the-art technology and functionalities that enhance a convenient lifestyle. Equipped with an array of health and productivity features and industry-forward innovation, the smart watch is designed with an appealing 1.85-inch square dial to enhance the user experience further by enabling contactless payments directly from the wearable.


The smart watch’s NFC chip supported by the Mastercard network will further empower people to do more with their wearable, making the smart watch a one-stop solution for all their lifestyle needs. The NFC chip-enabled smart watches are designed to seamlessly support contactless payments at retail outlets, POS terminals, and various other touchpoints, making financial transactions more inclusive and convenient for all.


Speaking on the launch, Ganesh Ananthanarayanan, COO, Airtel Payments Bank said, “Urban digital customers now have a seamless solution for on-the-go digital payments through our partnership with Noise and Mastercard. The Airtel Payments Bank Smart Watch revolutionizes how customers engage in contactless payments, offering unparalleled convenience. With this innovation, customers can effortlessly make transactions without the hassle of carrying extra cards or using their phones for small payments. Our collaboration with Noise reflects our commitment to addressing the evolving needs of urban digital consumers. By integrating contactless payment capabilities into wearable technology, we empower customers with greater freedom and flexibility in their daily transactions. This smart watch is the first wearable device that the bank has launched. The Bank will be coming up with more options and innovative payment solutions to enhance the digital banking experience, ensuring convenience and security for our valued customers."


Speaking on the partnership and the innovation in the Smart Watch, Amit Khatri, Co-founder, Noise said, “At Noise, innovation is our driving force, guiding us to constantly meet evolving consumer needs. We are thrilled to partner with Airtel Payments Bank. It marks a significant stride in redefining the smart wearable experience, exemplifying our potential to disrupt and bring forth yet another industry-forward innovation: Tap and Pay functionality in smart watches. Through the Tap and Pay functionality powered by NFC chips on the Mastercard network, we aim to simplify the payment process and enhance convenience by unlocking a new way for users to interact with their devices. From conceptualization to bringing the idea to life, the Airtel Payments Bank Smart Watch, born from this partnership, reflects on our commitment to delivering meaningful innovation that ensures that every interaction with our product upgrades and enriches their lives."


Highlighting the significance of this collaboration, Gautam Aggarwal, Division President, South Asia at Mastercard, said, “Today’s aspirational consumers are always on the lookout for unique multifaceted solutions that are quick, easy, efficient, and convenient. Contactless technology is a digital catalyst for a new set of consumer experiences. Mastercard has been partnering with the world’s leading global brands in the wearable segment to bring contactless payments to life. The company is delighted to collaborate with Airtel Payments Bank and Noise to jointly power the launch of this innovative smart watch, which will act as a comprehensive lifestyle solution. Backed by Mastercard’s promise of safe and secure transactions, it will provide users with an enhanced and secure payment experience.”   


While helping users unlock contactless payment functionality on the Smart Watch, which is equipped with Bluetooth calling capability, and boasts a long-lasting battery life of up to 10 days. Additionally, the Smart Watch offers access to a collection of 150 cloud-based watch faces and supports 130 different sports modes. With an IP68 water resistance, it can withstand water exposure. The watch features a 4.69" cm TFT LCD with 550 nits brightness and is available in both black and blue color options. Furthermore, it includes a Stress Monitor feature to help users track and manage their stress levels effectively. Additionally, the Smart Watch features SpO2 Monitoring, enabling users to monitor their blood oxygen saturation levels for better health insights and tracking. It is available in black, grey, and blue color options.


The smart watch is just the start of this long-term partnership between Airtel Payments Bank and Noise, and the brands are working together to come up with the next phase of innovations on wearables, empowering India with Smart Payment Solutions.


About Airtel Payments Bank Ltd.:

Airtel Payments Bank offers a diverse range of safe, simple, and rewarding banking solutions through a strong network of 500,000 banking points spread across the country and its digital platforms. The Bank has also built a robust digital payments ecosystem across the country. Airtel Payments Bank is focused on contributing to the Government’s vision of Digital India and Financial Inclusion by taking digital banking services to the doorstep of every Indian.


About Noise

Noise was founded with the mission to democratize a connected lifestyle for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech, and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products. Noise makes the latest personal technology accessories available and affordable to young Indian consumers.

Currently, a global leader in wearable tech, it is the No.2 TWS brand in India. Noise has also been recognized as India’s No.1 Smartwatch Brand, by IDC Worldwide Wearable Device Tracker, and made its mark among the Top 3 global smartwatch players as per Canalys, reinforcing its position as a category leader and the only Indian brand to have gotten this glory.


About Mastercard (NYSE: MA)


Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.





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